THE ESSENCE OF
ROOP BY RA
Roop By RA was founded in 2024 on the auspicious festival of Dussehra by Vatsala Kaul. Born in India, she established Roop By RA, with a strong belief that every handbag should tell a story—your story, our story, and the story of a love that runs deep, like the intricate threads of our rich heritage. Born from a desire to honour her parents, and the vibrant soul of India, the brand is an ode to the timeless traditions that shape us, while embracing the boldness of contemporary luxury. With a childhood steeped in the values of grace, resilience and love, Roop By RA is a heartfelt tribute to the enduring strength and elegance of family.
The inspiration for our handbags began with a promise to honour the people who shaped the founder’s world—parents who believed in the magic of craft, the art of storytelling, and the beauty of simplicity. Every stitch, every detail, is a tribute to their legacy. But that’s not all. Our designs draw deeply from the vibrant, eclectic tapestry of India itself—the colours, the textures, the traditions, and the spirit of innovation that pulses through this land of contrasts. From the lush landscapes to the lively markets, from the intricacies of ancient architecture to the soul-stirring music of festivals, India’s beauty flows into each piece we create. It’s not just about luxury; it’s about wearing a piece of India’s heart and history.
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Nothing is out of reach for someone with courage and perseverance.
OUR PHILOSOPHY
Each handbag is a celebration of craftsmanship, blending age-old techniques with a modern sensibility. We believe in creating something that doesn’t just look beautiful but feels personal—a piece that evokes memories, stirs emotions, and stands as a testament to the values we hold dear. Whether you’re carrying it to a wedding or a Sunday brunch, our bags are designed to make a statement, while keeping you grounded in the tradition, culture, and love that defines us. At Roop By RA, we like to think of ourselves as a mix of tradition with a twist—classic yet daring, rooted yet global. Life, after all, should never be too serious. So, while our bags come with a story, a legacy, and a bit of nostalgia, they also come with a wink and a smile. Luxury, after all, should never be boring. So, whether you’re carrying the spirit of India or just a piece of timeless elegance, we invite you to join us on this journey.
